8.5 x 11 Letterhead:
3.5 x 2 Business Card:
Business cards enlarged 130%
Description: Matching letterhead and business card for designed with a newly created logo.
Process: I created a vector image for the logo using Adobe Illustrator. Next I sketched a few layouts for the letterhead and business card, and then created the layout using Adobe InDesign. I wanted a simple layout for 8-1/2 x 11 letterhead, with plenty of white space for a letter. I decided to place the logo in the top left corner, the contact name and title in the left corner, and have all of the other contact information grouped together at the bottom. In my original sketch the text at the bottom spread across the right two-thirds of the page. The text was awkward on two lines, so I decided to center it on one line. The red line from the logo to the contact name was added to unify the information. I placed the logo.ai file into the stationery.indd file 3/8″ from the top and left edges of the page. I linked the file so that edits could be made easily to the logo and updated in the stationery if needed. Text boxes were used to place the information on the letterhead and card. I paid special attention to tracking and kerning for the small text. Programs/Tools: Adobe Illustrator and InDesign.
Message: Matrix Design is a company that creates visual media. Digital software uses complex matrices to take a lot of information and organize it into functional information and processes. Likewise, a design company organizes information into presentable content for the user.
Audience: The audience is anyone in need of creative design, vendors who support creative design, or potential employees.
Top Thing I Learned: It is challenging to create matching stationery when the sizes are the same aspect ratio. The letterhead is much larger than the business card, and it is not directly proportionate in size, so long lines of text are tricky to work with. Also, one must allow for lengthy names and email addresses.
Color Scheme and Color Names: The logo is mostly monochromatic blue. There is a pop of red for contrast and interest.
Title Font Name & Category: Museo – slab serif.
Copy Font Name & Category: Avenir Next LT Pro – sans serif.
Let’s pretend I’ve made it big as a designer, and Nabisco contacted me to over haul their Chips Ahoy logo. They want to see three completely different logos that don’t imitate their current or previous ones.
I used Adobe Illustrator to create three different logos with various color schemes and typography, and original illustrations.
- Logo 1 – I used the Pen tool and Shapes tool to create the ship and the wave. I used the Type on a Path tool to insert the word Cookies on a copy of the ship shape and then changed the letters to objects. After that I was able to use the Free Transform tool to skew the letters to appear large at the beginning and small at the end.
- Logo 2 – I used the Shapes tool to create four circles, which I scaled to nest within each other. I used the Pathfinder tool to create a compound shape out of the dark brown circle and the smaller cream circle. I used placed a rectangle across the red circle and then used the Pathfinder tool to cut away the rectangle leaving two semi-circles. I rounded the corners of the circles to give them a smoother look. I used the Shapes tool to create a star and then copied and scaled the smaller stars. I used the Free Transform tool to stretch the exclamation point.
- Logo 3 – I used the Shapes tool to create the rectangle and oval. I used the Direct Select tool to skew the bottom of the rectangle to the desired shape. I copied the rectangle and resized it to create a shadow beneath the main rectangle. I added text, converted it to objects, and once again used the Free Transform tool to stretch the exclamation point.
Chips Ahoy cookies have been around since 1963. I wanted to show their staying power by creating retro logos.
Chocolate chip cookies are ageless. I created my logo to appeal to consumers as well as kids.
Top Thing I Learned:
I learned how to use the Free Transform tool in Illustrator.
Color Schemes and Color Names:
- Complementary – Brick and Teal.
- Split Complementary – Light Orange, Red and Teal.
- Triadic – Yellow, Blue and Red.
Title / Body Font Names and Categories:
- The title is hand-made by me and modeled after Crocante, a Decorative font. The body is Gill Sans, sans serif.
- The title is a script font called BlackJack. The body is a sans serif called Neue Haus Grotesk.
- The title is a decorative font called Mouse Memories. The body is a script called BlackJack and also a sans serif called Neue Haus Grotesk.
Votes on favorite logos: Top logo= 6 Middle logo= 5 Bottom logo= 3
My favorite logo is #2 because it is simple, versatile and looks completely different than the company’s current design.
This is a spiritual poster montage created by blending at least two images together and using typography.
- After determining my spiritual message, I sketched ideas of how to display that message visually. I searched for images of solitude and despair. I selected the image of the hiker because it shows her alone in the vast world where she might feel insignificant. I also liked the white space in the photo, and the size worked well.
- I used Photoshop CC for the entire project.
- First I enlarged the photo in increments, and then cropped it to 8.5 x 11 inches.
- I created a texture layer over the photo using Texturizer from the Filter Gallery. This gives it the canvas look. I decided the rocks had enough texture, so I used a mask to subtract the texture from the lower left corner.
- I brightened up the hiker just a little using a Levels mask.
- Next I placed the photo of Jesus Christ in the upper right corner. I resized the photo and flipped it horizontally for better leading. Then I blended the image into the hiker image.
- The stars at the top of the montage come from another photo blended in over the top of the hiker and the Savior.
- Using three text boxes I added the message, title, and credit.
The message is we are all important to our Creator. We may feel like a speck in the cosmos, but we all matter to Him.
The audience is youth to adults.
Top Thing Learned:
I learned how to access all the different layer styles in Photoshop.
Filter / Colorization used and where it was applied:
I added Texturizer from the Filter Gallery to the main image, subtracting it from the rocky foreground.
Color scheme and color names:
Split Complementary color scheme: Blue, Orange, and Red
Title Font Name & Category:
Copy Font Name & Category:
Gil Sans Regular, Sans Serif
Thumbnails of Images used:
Sources (Links to images on original websites / with title of site):
Comments are appreciated.
- Description: I created a full-bleed, 8.5 by 11, photodesign project that includes an original, quality image, a consistent color scheme based from that image, with some text, and a few design elements.
- Process (Programs, Tools, Skills, FOCUS principles): I used Photoshop CC to create a design for an image I took with a Canon Rebel DSLR camera. I set up the photo shoot outdoors at about 9 o’clock in the morning. I used a yellow-monochromatic color scheme to keep the design clean and elegant. The yellow hues were selected from the photo. I varied the typography to create contrast and interest.
- Message: The message is a common phrase which basically means make the most out of whatever life throws at you.
- Audience: The audience is youth and up.
- Top Thing Learned: I learned that good lighting is important to get a good shot with shadows that create depth.
- Color scheme and color names: The colors in this design are all yellow-monochromatic: pale yellow, medium yellow, and bright yellow along with black and white.
- Title Font Name & Category: The title font is a san serif called Neutra Display in Medium and also a script called Euphoria.
- Copy Font Name & Category: The copy font is also Neutra Display, a sans serif.
I took this photo outside in my backyard at about 9 a.m.