Project 5 Logos

P5_SheilaWilkersonDescription:

Let’s pretend I’ve made it big as a designer, and Nabisco contacted me to over haul their Chips Ahoy logo. They want to see three completely different logos that don’t imitate their current or previous ones.

Process:

I used Adobe Illustrator to create three different logos with various color schemes and typography, and original illustrations.

  • Logo 1 – I used the Pen tool and Shapes tool to create the ship and the wave. I used the Type on a Path tool to insert the word Cookies on a copy of the ship shape and then changed the letters to objects. After that I was able to use the Free Transform tool to skew the letters to appear large at the beginning and small at the end.
  • Logo 2 – I used the Shapes tool to create four circles, which I scaled to nest within each other. I used the Pathfinder tool to create a compound shape out of the dark brown circle and the smaller cream circle. I used placed a rectangle across the red circle and then used the Pathfinder tool to cut away the rectangle leaving two semi-circles. I rounded the corners of the circles to give them a smoother look. I used the Shapes tool to create a star and then copied and scaled the smaller stars. I used the Free Transform tool to stretch the exclamation point.
  • Logo 3 – I used the Shapes tool to create the rectangle and oval. I used the Direct Select tool to skew the bottom of the rectangle to the desired shape. I copied the rectangle and resized it to create a shadow beneath the main rectangle. I added text, converted it to objects, and once again used the Free Transform tool to stretch the exclamation point.

Message:

Chips Ahoy cookies have been around since 1963. I wanted to show their staying power by creating retro logos.

Audience:

Chocolate chip cookies are ageless. I created my logo to appeal to consumers as well as kids.

Top Thing I Learned:

I learned how to use the Free Transform tool in Illustrator.

Color Schemes and Color Names:

  1. Complementary – Brick and Teal.
  2. Split Complementary – Light Orange, Red and Teal.
  3. Triadic – Yellow, Blue and Red.

Title / Body Font Names and Categories:

  1. The title is hand-made by me and modeled after Crocante, a Decorative font. The body is Gill Sans, sans serif.
  1. The title is a script font called BlackJack. The body is a sans serif called Neue Haus Grotesk.
  1. The title is a decorative font called Mouse Memories. The body is a script called BlackJack and also a sans serif called Neue Haus Grotesk.

Votes on favorite logos: Top logo= 6 Middle logo= 5 Bottom logo= 3

My favorite logo is #2 because it is simple, versatile and looks completely different than the company’s current design.

Project 4 Montage

Photomontage

Description:

This is a spiritual poster montage created by blending at least two images together and using typography.

Process:

  1. After determining my spiritual message, I sketched ideas of how to display that message visually. I searched for images of solitude and despair. I selected the image of the hiker because it shows her alone in the vast world where she might feel insignificant. I also liked the white space in the photo, and the size worked well.
  2. I used Photoshop CC for the entire project.
    1. First I enlarged the photo in increments, and then cropped it to 8.5 x 11 inches.
    2. I created a texture layer over the photo using Texturizer from the Filter Gallery. This gives it the canvas look. I decided the rocks had enough texture, so I used a mask to subtract the texture from the lower left corner.
    3. I brightened up the hiker just a little using a Levels mask.
    4. Next I placed the photo of Jesus Christ in the upper right corner. I resized the photo and flipped it horizontally for better leading.  Then I blended the image into the hiker image.
    5. The stars at the top of the montage come from another photo blended in over the top of the hiker and the Savior.
    6. Using three text boxes I added the message, title, and credit.

Message:

The message is we are all important to our Creator. We may feel like a speck in the cosmos, but we all matter to Him.

Audience:

The audience is youth to adults.

Top Thing Learned:

I learned how to access all the different layer styles in Photoshop.

Filter / Colorization used and where it was applied:

I added Texturizer from the Filter Gallery to the main image, subtracting it from the rocky foreground.

Color scheme and color names:

Split Complementary color scheme: Blue, Orange, and Red

Title Font Name & Category:

Allura, Script

Copy Font Name & Category:

Gil Sans Regular, Sans Serif

Thumbnails of Images used:

o-MOUNTAIN-SUMMIT-facebook universe jesus-christ-1138511-print

Sources (Links to images on original websites / with title of site):

Comments are appreciated.

P3 Photodesign

P3SheilaWilkerson

  1. Description: I created a full-bleed, 8.5 by 11, photodesign project that includes an original, quality image, a consistent color scheme based from that image, with some text, and a few design elements.
  2. Process (Programs, Tools, Skills, FOCUS principles): I used Photoshop CC to create a design for an image I took with a Canon Rebel DSLR camera. I set up the photo shoot outdoors at about 9 o’clock in the morning. I used a yellow-monochromatic color scheme to keep the design clean and elegant. The yellow hues were selected from the photo. I varied the typography to create contrast and interest.
  3. Message: The message is a common phrase which basically means make the most out of whatever life throws at you.
  4. Audience: The audience is youth and up.
  5. Top Thing Learned: I learned that good lighting is important to get a good shot with shadows that create depth.
  6. Color scheme and color names: The colors in this design are all yellow-monochromatic: pale yellow, medium yellow, and bright yellow along with black and white.
  7. Title Font Name & Category: The title font is a san serif called Neutra Display in Medium and also a script called Euphoria.
  8. Copy Font Name & Category: The copy font is also Neutra Display, a sans serif.

IMG_6847I took this photo outside in my backyard at about 9 a.m.

 

 

P3 Activity: Photography

Light 1: Outside
Light 1: Outside
Light : Inside
Light : Inside
Focus 1: Foreground
Focus 1: Foreground
Focus 2: Background
Focus 2: Background
Composition 1: Thirds
Composition 1: Thirds
Composition 2: Lead Room
Composition 2: Lead Room

I used my Canon Rebel to capture these shots. I am excited to learn how to use my camera and photo editing software. I captured the first image about midday.  I should have worked a little more on metering because the gravel in the foreground is a little brighter than I would have liked it. The contrast of the wood and the bright red doors is what caught my eye. For the second image, I tried to get as much outside light through a window as I could. For the two focus pictures, I took opposing shots of several different subjects. I settled on these flowers because I like their bright yellow personality. I used a manual focus to get up close on the foreground. Then I adjusted the lens to focus on the flowers in the distance. I took the composition photo of Red Mountain about one hour after the sun came up.  The sky takes up the upper one-third of the composition, and the cactus and brush in the foreground take up the lower one-third of the composition. The natural rise of the mountain to the right gives it a natural asymmetric balance.  The last picture is my dog, Winston. I was able to capture him in the lower third of the frame. He does not like to come near me when I’m holding a camera.

I love living in Arizona where most days are sunny.  The natural beauty we enjoy here in the Sonoran Desert is an ideal photo subject.  I look forward to more practice with my DSLR camera and Photoshop.