8.5 x 11 Letterhead:
3.5 x 2 Business Card:
Business cards enlarged 130%
Description: Matching letterhead and business card for designed with a newly created logo.
Process: I created a vector image for the logo using Adobe Illustrator. Next I sketched a few layouts for the letterhead and business card, and then created the layout using Adobe InDesign. I wanted a simple layout for 8-1/2 x 11 letterhead, with plenty of white space for a letter. I decided to place the logo in the top left corner, the contact name and title in the left corner, and have all of the other contact information grouped together at the bottom. In my original sketch the text at the bottom spread across the right two-thirds of the page. The text was awkward on two lines, so I decided to center it on one line. The red line from the logo to the contact name was added to unify the information. I placed the logo.ai file into the stationery.indd file 3/8″ from the top and left edges of the page. I linked the file so that edits could be made easily to the logo and updated in the stationery if needed. Text boxes were used to place the information on the letterhead and card. I paid special attention to tracking and kerning for the small text. Programs/Tools: Adobe Illustrator and InDesign.
Message: Matrix Design is a company that creates visual media. Digital software uses complex matrices to take a lot of information and organize it into functional information and processes. Likewise, a design company organizes information into presentable content for the user.
Audience: The audience is anyone in need of creative design, vendors who support creative design, or potential employees.
Top Thing I Learned: It is challenging to create matching stationery when the sizes are the same aspect ratio. The letterhead is much larger than the business card, and it is not directly proportionate in size, so long lines of text are tricky to work with. Also, one must allow for lengthy names and email addresses.
Color Scheme and Color Names: The logo is mostly monochromatic blue. There is a pop of red for contrast and interest.
Title Font Name & Category: Museo – slab serif.
Copy Font Name & Category: Avenir Next LT Pro – sans serif.