When I first experienced Google AdWords and looked at the report, I had no idea how relevant the data is to a business person. Now that I’ve actually started a campaign and had some experience, the picture is becoming clearer.
Using this report I can see how well keywords are performing and what the Quality Score is for each one.
This week I’m working on improving ad performance by examining my landing page. I’ll be making some improvements to hopefully convert visitors into customers.
UPDATE: I’ve added a few more pages to the website and more products/images. I still want to change the hero images on the home page, but I don’t know if I’ll get it done.
This photo pretty much sums up how I felt earlier in the week about tracking web business activity. I have discovered that web building tools are not best as part of a package from the host provider. I wish I had forked over a few bucks and gone with the stand alone web building product, because most of the support documentation I find fits that scenario. Also, using Paypal to handle transactions just adds another player to the party called “chaos.”
This week we were assigned to set up mechanisms to help track activity on the business website. Having so many different players on my team, Bluehost, Weebly and Paypal, made it hard to find a winning combination. In fact, I found some documentation on tracking conversions suggesting I enlist another party called Zapier. I decided to pull the plug at that point and take my chances with the tracking information I would see without Zap. Here’s a link to Loves Data, a website that had in depth information for tracking. Be warned, some web developer knowledge base is needed.
After some reluctance, I started my Adwords campaign. I’m not really confident there’s a market for what I have to sell. My business website and the product I’m pushing is the result of analyzing what I could do to satisfy the requirements of this course with the best use of my time and resources, not what’s going to make me a millionaire. Now that its go-time, I’m not willing to throw a grand opening party.
My immediate goals are to improve the web content and continue to evaluate its performance.
There’s been a lot of build up to this week. My Google Adwords campaign goes live on Wednesday. Before that day, I need to add more content to my website. My time has been stretched thin with deadlines from other course and personal life, but somehow I must find the time to upload more product options. I don’t want to start advertising my site only to have visitors disappointed by the lack of options.
I also need to create more than one ad before starting the campaign. Writing the one ad was a challenge because I felt that my keywords are limiting. Now I will have to get more creative.
Before online marketing how did business people track leads and success? I’m sure it was done, but I like the ease of using Google’s analytics to see what’s working and what’s not in regards to my website.
Buy my stuff. That’s what this week was all about; writing ads to promote our websites. I found it more challenging to write my own ad than to help other classmates with suggestions for their ads. I found the discussion board activity extremely helpful this week. Sharing our proposed Google Ads provided me with feedback from real people who are not as close to my product as I am. Therefore, they offer a different perspective. I provided two different ads, and I got mixed reviews. Some chose one ad while other chose the second ad for the opposite reasons. So I will have to weigh their comments carefully.
One peer gave me suggestions that were completely new for my ad. I think the best approach will be some incorporation of all the advice, and going with what my gut says. I wanted to utilize a tool on the Adwords webpage to see how my wording measured up, but I don’t think that’s possible until I actually post the ad. That seems backwards, so it’s possible I misunderstood.
I received my state business license in the mail this week. Now I feel official. I’m almost ready with my Google Ad to go live and then wait for the product to fly off the shelf, so to speak. Before I do that I want to add a few more product categories to the website.