This photo pretty much sums up how I felt earlier in the week about tracking web business activity. I have discovered that web building tools are not best as part of a package from the host provider. I wish I had forked over a few bucks and gone with the stand alone web building product, because most of the support documentation I find fits that scenario. Also, using Paypal to handle transactions just adds another player to the party called “chaos.”
This week we were assigned to set up mechanisms to help track activity on the business website. Having so many different players on my team, Bluehost, Weebly and Paypal, made it hard to find a winning combination. In fact, I found some documentation on tracking conversions suggesting I enlist another party called Zapier. I decided to pull the plug at that point and take my chances with the tracking information I would see without Zap. Here’s a link to Loves Data, a website that had in depth information for tracking. Be warned, some web developer knowledge base is needed.
After some reluctance, I started my Adwords campaign. I’m not really confident there’s a market for what I have to sell. My business website and the product I’m pushing is the result of analyzing what I could do to satisfy the requirements of this course with the best use of my time and resources, not what’s going to make me a millionaire. Now that its go-time, I’m not willing to throw a grand opening party.
My immediate goals are to improve the web content and continue to evaluate its performance.